Hyper-Personalized ABM: Harnessing Generative AI and Intent Data for Scale
Key Takeaways It provides hyper-personalized messages, relevant to the specific needs and intent behaviors of each individual account, pushing for...
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Crafting Inclusive Marketing Messages for Neurodiverse Audiences
Key Takeaways By embracing neurodiversity in the marketing process, brands can better engage with these untapped audiences and create more...
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Emotion AI: Transforming Customer Experience Through Sentiment
Key Takeaways Emotion AI does more than identify positive or negative feelings, it enables businesses to gauge the entire customer...
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5 Key Strategies for CMOs to Deploy Autonomous Sales Agents by 2025
Key Takeaways AI-powered autonomous sales agents are already revolutionizing B2B sales. They offer highly targeted lead generation, deep customer insights,...
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Governance Frameworks for Fractional CMOs: Navigating the Challenges of Shadow IT
Key Takeaways Shadow IT in martech can become an issue when the expectation is to get results quickly and there’s...
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Unlocking B2B Lead Generation Potential: Harnessing Retail Media Networks
Key Takeaways Retail media networks (RMNs) are offering B2B marketers a new, exciting, and more data-driven way to reach business...
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Voice Commerce and Complex Sales Cycles: Preparing Your Brand for Success
Key Takeaways Voice commerce is changing the game for brands with a complex sales cycle. It delivers frictionless, dialogue-centric interactions...
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Illuminating the Dark Funnel: Strategies for Measuring Pre-Click Influence
Key Takeaways New hidden influences on the dark funnel, including direct traffic and private social conversations. These considerations influence what...
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Choosing the Right CDP for Mid-Market Companies: Your Essential Evaluation Checklist
Key Takeaways By connecting all customer data together, mid-market companies can create more effective engagement and more personalized experiences. Make...
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AI-Generated Brand Assets: Balancing Speed with Authenticity
Key Takeaways U.S.-based B2B brands have a powerful opportunity to leverage AI to more quickly produce brand assets. They need...
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Micro-Conversions: How to Track and Optimize Your Sales Funnel
Key Takeaways Tracking micro-conversions helps businesses in the United States understand user behavior and identify where customers engage or drop...
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Preparing Your SEO Strategy for the Quantum Computing Revolution
Key Takeaways Quantum computing is set to revolutionize data processing, requiring SEO strategies that embrace rapid changes and advanced problem-solving...
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Running a Fractional CMO Collective: Scale Your Consultancy Without Increasing Headcount
Key Takeaways A fractional CMO collective brings together a wide range of marketing specialists. This model gives companies access to...
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Programmatic Audio Advertising: Unlocking Niche B2B Opportunities
Key Takeaways Programmatic audio advertising automates the buying and placement of digital audio ads, offering real-time bidding and precise audience...
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Live Shopping for Non-Retail Brands: Strategies to Engage, Educate, and Convert
Key Takeaways Live shopping offers non-retail brands a cost-effective way to engage, educate, and convert audiences without the need for...
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Ethical Design: Boosting Conversions Responsibly
Key Takeaways Ethical persuasion design empowers users for their own benefit, earning their trust while avoiding conversion-hindering dark patterns. Placing...
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Creating Digital Twins of Your Ideal Customer: The Next Frontier in Marketing Strategy
Key Takeaways These digital twins of your ideal customer are a living, breathing, AI-powered representation that helps you know what...
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Real-Time Crisis Communication Playbook for Social-Driven PR Storms
Key Takeaways Real-time crisis communication requires adaptable, up-to-date playbooks. These plans need to be equipped to match the speed and...
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Fractional CMO: Crafting a Customer-Centric Digital Marketing Strategy
Key Takeaways A customer-centric digital marketing strategy focuses on building great experiences for your customers. More importantly, it engages their...
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Streamlining Marketing Operations: Insights from Leading Fractional CMOs
Key Takeaways Fractional CMOs are part-time marketing leaders who provide strategic expertise and flexibility, offering businesses a cost-effective alternative to...
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