Resources

Hyper-Personalized ABM: Harnessing Generative AI and Intent Data for Scale

Key Takeaways It provides hyper-personalized messages, relevant to the specific needs and intent behaviors of each individual account, pushing for...
Read More

Crafting Inclusive Marketing Messages for Neurodiverse Audiences

Key Takeaways By embracing neurodiversity in the marketing process, brands can better engage with these untapped audiences and create more...
Read More

Emotion AI: Transforming Customer Experience Through Sentiment

Key Takeaways Emotion AI does more than identify positive or negative feelings, it enables businesses to gauge the entire customer...
Read More

5 Key Strategies for CMOs to Deploy Autonomous Sales Agents by 2025

Key Takeaways AI-powered autonomous sales agents are already revolutionizing B2B sales. They offer highly targeted lead generation, deep customer insights,...
Read More

Governance Frameworks for Fractional CMOs: Navigating the Challenges of Shadow IT

Key Takeaways Shadow IT in martech can become an issue when the expectation is to get results quickly and there’s...
Read More

Unlocking B2B Lead Generation Potential: Harnessing Retail Media Networks

Key Takeaways Retail media networks (RMNs) are offering B2B marketers a new, exciting, and more data-driven way to reach business...
Read More

Voice Commerce and Complex Sales Cycles: Preparing Your Brand for Success

Key Takeaways Voice commerce is changing the game for brands with a complex sales cycle. It delivers frictionless, dialogue-centric interactions...
Read More

Illuminating the Dark Funnel: Strategies for Measuring Pre-Click Influence

Key Takeaways New hidden influences on the dark funnel, including direct traffic and private social conversations. These considerations influence what...
Read More

Choosing the Right CDP for Mid-Market Companies: Your Essential Evaluation Checklist

Key Takeaways By connecting all customer data together, mid-market companies can create more effective engagement and more personalized experiences. Make...
Read More

AI-Generated Brand Assets: Balancing Speed with Authenticity

Key Takeaways U.S.-based B2B brands have a powerful opportunity to leverage AI to more quickly produce brand assets. They need...
Read More

Micro-Conversions: How to Track and Optimize Your Sales Funnel

Key Takeaways Tracking micro-conversions helps businesses in the United States understand user behavior and identify where customers engage or drop...
Read More

Preparing Your SEO Strategy for the Quantum Computing Revolution

Key Takeaways Quantum computing is set to revolutionize data processing, requiring SEO strategies that embrace rapid changes and advanced problem-solving...
Read More

Running a Fractional CMO Collective: Scale Your Consultancy Without Increasing Headcount

Key Takeaways A fractional CMO collective brings together a wide range of marketing specialists. This model gives companies access to...
Read More

Programmatic Audio Advertising: Unlocking Niche B2B Opportunities

Key Takeaways Programmatic audio advertising automates the buying and placement of digital audio ads, offering real-time bidding and precise audience...
Read More

Live Shopping for Non-Retail Brands: Strategies to Engage, Educate, and Convert

Key Takeaways Live shopping offers non-retail brands a cost-effective way to engage, educate, and convert audiences without the need for...
Read More

Ethical Design: Boosting Conversions Responsibly

Key Takeaways Ethical persuasion design empowers users for their own benefit, earning their trust while avoiding conversion-hindering dark patterns. Placing...
Read More

Creating Digital Twins of Your Ideal Customer: The Next Frontier in Marketing Strategy

Key Takeaways These digital twins of your ideal customer are a living, breathing, AI-powered representation that helps you know what...
Read More

Real-Time Crisis Communication Playbook for Social-Driven PR Storms

Key Takeaways Real-time crisis communication requires adaptable, up-to-date playbooks. These plans need to be equipped to match the speed and...
Read More

Fractional CMO: Crafting a Customer-Centric Digital Marketing Strategy

Key Takeaways A customer-centric digital marketing strategy focuses on building great experiences for your customers. More importantly, it engages their...
Read More

Streamlining Marketing Operations: Insights from Leading Fractional CMOs

Key Takeaways Fractional CMOs are part-time marketing leaders who provide strategic expertise and flexibility, offering businesses a cost-effective alternative to...
Read More