Anna Fruehling
Repositioning for Growth at SUGARx Global
Background
- Business Name: SUGARx Global
- Founder: Anna Fruehling, with partners David & Judy Wolfe.
- Industry: Addiction recovery, specializing in sugar addiction.
- Established: 2021.
- Team: Three members.
- Objective: Helping individuals worldwide recover from sugar addiction, a widespread and severe health issue.
Challenges
- The business faced misalignment in its message-to-market strategy.
- Facebook advertising efforts were disorganized, creating confusion and inefficiency.
- Past investments in various programs did not yield the expected returns, leading to wasted time and resources.
Goals and Objectives
- Refine and communicate an effective message to resonate with the target market.
- Establish market authority and optimize Facebook ads for consistent results.
- Develop a strategic approach to enhance branding, client enrollments, and profitability.
Strategies Implemented
- Redesigned the core messaging to connect effectively with the target audience.
- Launched optimized Facebook advertising campaigns tailored to the revised message.
- Implemented a recurring strategy involving high-impact, high-growth 5-day challenges.
Results
Message Success
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Delivered a clear, compelling message to the right clients, resulting in 1,100 registrations.
Revenue Impact
$
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Generated $90,000 in the first 90 days from a 5-day challenge.
Lead Engagement
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Secured 30 booked calls and established a system for bi-monthly high-profit challenges.
Key Insights
- A clear and targeted message is critical for connecting with ideal clients and optimizing marketing efforts.
- Focused, short-term strategies (e.g., 5-day challenges) can produce significant results in terms of revenue and lead generation.
- A well-executed plan can transform a previously unproductive marketing approach into a scalable and profitable model.
Quote from Anna Fruehling
“We went from heading in the wrong direction to perfecting our message, building the right audience, and enrolled over $90K in new business in just the first 90 days.”