Daniel Marcos
Digital Transformation at Growth Institute
Background
- Business Name: Growth Institute
- Founder: Daniel Marcos, in partnership with Verne Harnish.
- Industry: Business education and growth consulting.
- Established: 2012.
- Team: 21 members.
- Offerings: Community of business leaders, eLearning platform, and growth-focused strategies.
Challenges
- The founder’s extensive travel (over 200,000 miles/year) created inefficiencies and personal strain.
- The reliance on an event-based business model required a significant shift toward digital solutions.
- The desire to revamp and modernize the business model to support scalability and innovation.
Goals and Objectives
- Minimize the founder's travel requirements while enabling more strategic involvement.
- Increase class enrollments significantly, targeting growth from 100 to 300–500 students per course.
- Enhance student completion rates and generate additional revenue from backend offers.
Strategies Implemented
- Transitioned operations and offerings from an event-focused model to a digital-first business.
- Executed targeted campaign tweaks to optimize enrollments and drive engagement.
- Designed systems and processes to streamline backend offers and improve customer lifetime value.
Results
Enrollment Growth
0
Increased from 100 to 450 enrollments in a single campaign.
Business Expansion
0
Year
Doubled business revenue in less than two years.
Operational Efficiency
0
%
Achieved a significant reduction in the founder’s travel time, while maximizing profitability.
Key Insights
- Optimizing existing processes and assets can deliver dramatic improvements in performance metrics
- Transitioning from in-person to digital models provides scalability while reducing operational strain.
- Targeted campaigns and back-end monetization strategies effectively enhance revenue and engagement.
Quote from Daniel Marcos
“We went from 100 Scaling Up student enrollments to 450 with just one simple campaign tweak that more than doubled our business in just two years…”