Jason Kerby
Revitalizing Growth for J&J Heating Services with Jason Kerby
Background
- Business Name: J&J Heating Services.
- Founder: Jason Kerby, former NASCAR driver turned entrepreneur.
- Industry: HVAC (Heating, Ventilation, and Air Conditioning).
- Objective: Build a scalable, efficient, and sustainable marketing system to drive business growth.
Challenges
- Jason’s business felt “stagnated,” struggling to achieve new growth.
- Marketing efforts lacked structure, likened to an “empty forest needing a house.”
- Previous engagements with marketing companies had failed to deliver results, leaving Jason skeptical of external support.
Goals and Objectives
- Identify and focus on the most profitable revenue streams for sustainable growth.
- Develop team-oriented processes to ensure collaboration and alignment on goals.
- Create comprehensive sales funnels, integrating ads, emails, and customer touchpoints for a seamless experience.
Strategies Implemented
- Conducted an in-depth revenue analysis to prioritize growth areas and revenue streams.
- Built structured sales funnels from ads to email campaigns, enhancing lead nurturing and conversions.
- Developed standardized team workflows to foster collaboration and ensure consistent execution.
Results
New Revenue Streams
Targeted ads created new income channels while maintaining business stability.
Marketing System
Established a solid, scalable “marketing house” that consistently pulls in customers.
Business Growth
Empowered Jason to focus on strategy and witness rapid growth in leads, customers, and revenue.
Key Insights
- A tailored and data-driven marketing approach can unlock untapped revenue streams for small businesses.
- Collaborative team processes aligned with strategic goals are critical for operational consistency and growth.
- Building trust through effective execution restores confidence in outsourced marketing support.
Quote from Jason Kerby
“These guys are a secret weapon! They’re gonna do things so fast, none of your competitors will be able to keep up.”