Stephanie Costello
Scaling Impact and Revenue at Safety In Freedom, LLC

Background
- Business Name: Safety In Freedom, LLC.
- Founder: Stephanie Costello.
- Industry: Therapy and education.
- Objective: Transition from 1-to-1 therapy to a scalable business model with a broader impact.
Challenges
- Inexperience with online business models led to feeling overwhelmed by the volume of new information.
- Lacked skills in marketing and sales, as her background was exclusively in therapy.
- Struggled with understanding and implementing technology to support business growth.
Goals and Objectives
- Develop marketing assets to enhance her positioning in the online space.
- Convert conversations into qualified, high-value clients.
- Establish a predictable system to ensure consistent client enrollment and revenue generation.
Strategies Implemented
- Created comprehensive marketing assets, including lead-generation campaigns and sales tools.
- Designed and launched education-based events to attract and convert clients.
- Implemented a structured system for client acquisition, ensuring sustainability and scalability.
Results
Asset Creation
Developed multiple marketing and sales tools, empowering her online presence.
Revenue Growth
Increased income by $70K+ in a few months, achieving years’ worth of growth in a fraction of the time.
Operational Efficiency
Successfully transitioned to a scalable business model with a system that consistently delivers results.

Key Insights
- Education-based events are a powerful strategy for converting leads into clients while providing value upfront.
- A structured approach to marketing and systems implementation enables rapid scaling, even for those new to business.
- Leveraging tools and campaigns designed for specific goals helps simplify technology adoption and maximize impact.
Quote from Stephanie Costello
“This is a game changer for people. Everyone is scratching at the surface …and your program is the easiest way. It’s amazing.”