Beyond Google Analytics: 12 Privacy-Centric Measurement Tools for Modern Marketers
Key Takeaways As traditional analytics tools present ever-growing privacy and compliance risks, it has become essential for marketers to make...
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Building ADA-Compliant Digital Campaigns: Strategies for Inclusive Marketing
Key Takeaways ADA and WCAG standards What is required for digital campaigns to be accessible and inclusive. Beyond minimizing your...
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How Green Martech Can Enhance Your Campaign’s ROI While Reducing Carbon Footprint
Key Takeaways Green martech is the intersection of marketing technology and sustainability, allowing you to lower your campaign’s carbon footprint...
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Designing Mixed-Reality Experiences: The Next Frontier in B2B Event Marketing
Key Takeaways In short, mixed reality is the future of B2B event marketing. By merging these digital and physical experiences...
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Hyper-Personalized ABM: Harnessing Generative AI and Intent Data for Scale
Key Takeaways It provides hyper-personalized messages, relevant to the specific needs and intent behaviors of each individual account, pushing for...
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Crafting Inclusive Marketing Messages for Neurodiverse Audiences
Key Takeaways By embracing neurodiversity in the marketing process, brands can better engage with these untapped audiences and create more...
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Emotion AI: Transforming Customer Experience Through Sentiment
Key Takeaways Emotion AI does more than identify positive or negative feelings, it enables businesses to gauge the entire customer...
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5 Key Strategies for CMOs to Deploy Autonomous Sales Agents by 2026
Key Takeaways AI-powered autonomous sales agents are already revolutionizing B2B sales. They offer highly targeted lead generation, deep customer insights,...
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Governance Frameworks for Fractional CMOs: Navigating the Challenges of Shadow IT
Key Takeaways Shadow IT in martech can become an issue when the expectation is to get results quickly and there’s...
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Unlocking B2B Lead Generation Potential: Harnessing Retail Media Networks
Key Takeaways Retail media networks (RMNs) are offering B2B marketers a new, exciting, and more data-driven way to reach business...
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Voice Commerce and Complex Sales Cycles: Preparing Your Brand for Success
Key Takeaways Voice commerce is changing the game for brands with a complex sales cycle. It delivers frictionless, dialogue-centric interactions...
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Illuminating the Dark Funnel: Strategies for Measuring Pre-Click Influence
Key Takeaways New hidden influences on the dark funnel, including direct traffic and private social conversations. These considerations influence what...
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Choosing the Right CDP for Mid-Market Companies: Your Essential Evaluation Checklist
Key Takeaways By connecting all customer data together, mid-market companies can create more effective engagement and more personalized experiences. Make...
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AI-Generated Brand Assets: Balancing Speed with Authenticity
Key Takeaways U.S.-based B2B brands have a powerful opportunity to leverage AI to more quickly produce brand assets. They need...
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Micro-Conversions: How to Track and Optimize Your Sales Funnel
Key Takeaways Tracking micro-conversions helps businesses in the United States understand user behavior and identify where customers engage or drop...
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Preparing Your SEO Strategy for the Quantum Computing Revolution
Key Takeaways Quantum computing is set to revolutionize data processing, requiring SEO strategies that embrace rapid changes and advanced problem-solving...
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Running a Fractional CMO Collective: Scale Your Consultancy Without Increasing Headcount
Key Takeaways A fractional CMO collective brings together a wide range of marketing specialists. This model gives companies access to...
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Programmatic Audio Advertising: Unlocking Niche B2B Opportunities
Key Takeaways Programmatic audio advertising automates the buying and placement of digital audio ads, offering real-time bidding and precise audience...
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Live Shopping for Non-Retail Brands: Strategies to Engage, Educate, and Convert
Key Takeaways Live shopping offers non-retail brands a cost-effective way to engage, educate, and convert audiences without the need for...
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Ethical Design: Boosting Conversions Responsibly
Key Takeaways Ethical persuasion design empowers users for their own benefit, earning their trust while avoiding conversion-hindering dark patterns. Placing...
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