Choosing the Right CDP for Mid-Market Companies: Your Essential Evaluation Checklist
Key Takeaways By connecting all customer data together, mid-market companies can create more effective engagement and more personalized experiences. Make...
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AI-Generated Brand Assets: Balancing Speed with Authenticity
Key Takeaways U.S.-based B2B brands have a powerful opportunity to leverage AI to more quickly produce brand assets. They need...
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Micro-Conversions: How to Track and Optimize Your Sales Funnel
Key Takeaways Tracking micro-conversions helps businesses in the United States understand user behavior and identify where customers engage or drop...
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Preparing Your SEO Strategy for the Quantum Computing Revolution
Key Takeaways Quantum computing is set to revolutionize data processing, requiring SEO strategies that embrace rapid changes and advanced problem-solving...
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Running a Fractional CMO Collective: Scale Your Consultancy Without Increasing Headcount
Key Takeaways A fractional CMO collective brings together a wide range of marketing specialists. This model gives companies access to...
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Programmatic Audio Advertising: Unlocking Niche B2B Opportunities
Key Takeaways Programmatic audio advertising automates the buying and placement of digital audio ads, offering real-time bidding and precise audience...
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Live Shopping for Non-Retail Brands: Strategies to Engage, Educate, and Convert
Key Takeaways Live shopping offers non-retail brands a cost-effective way to engage, educate, and convert audiences without the need for...
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Ethical Design: Boosting Conversions Responsibly
Key Takeaways Ethical persuasion design empowers users for their own benefit, earning their trust while avoiding conversion-hindering dark patterns. Placing...
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Creating Digital Twins of Your Ideal Customer: The Next Frontier in Marketing Strategy
Key Takeaways These digital twins of your ideal customer are a living, breathing, AI-powered representation that helps you know what...
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Real-Time Crisis Communication Playbook for Social-Driven PR Storms
Key Takeaways Real-time crisis communication requires adaptable, up-to-date playbooks. These plans need to be equipped to match the speed and...
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Fractional CMO: Crafting a Customer-Centric Digital Marketing Strategy
Key Takeaways A customer-centric digital marketing strategy focuses on building great experiences for your customers. More importantly, it engages their...
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Streamlining Marketing Operations: Insights from Leading Fractional CMOs
Key Takeaways Fractional CMOs are part-time marketing leaders who provide strategic expertise and flexibility, offering businesses a cost-effective alternative to...
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The Role of Email Automation in Modern Digital Marketing
Key Takeaways Email automation simplifies the marketing process by automatically delivering messages based on user behavior, minimizing the need for...
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How a Fractional Chief Brand Officer Can Elevate Your Brand Identity
Key Takeaways This is where fractional marketing leadership comes into play, providing cost-effective solutions while ensuring specialized expertise and insight...
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The Ultimate Beginner’s Guide to Hiring a Fractional CMO
Key Takeaways Fractional CMOs bring a whole new level of affordable, high-level marketing leadership. They deliver flexible, high-quality expertise at...
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Boosting ROI with Top Tips for Fractional CMOs
As marketing budgets remain constrained at 7.7% of company revenue and traditional CMO positions decline in Fortune 500 companies, fractional...
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Boost Business Growth with Data-Driven Marketing Strategies
In an era where digital transformation has fundamentally reshaped consumer behavior, data-driven marketing has emerged as the definitive strategy for...
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2025 Digital Marketing Insights: What Every Fractional CMO Needs to Know
The digital marketing landscape has undergone a seismic transformation, with artificial intelligence adoption reaching 75% of organizations, while only 1%...
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Adapting Your Marketing Strategy for the Digital Transformation Era
Key Takeaways Digital transformation is the process of using technology to fundamentally change all aspects of a business, from operations...
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The Comprehensive Guide to Brand Building in Digital Marketing
Key Takeaways Brand building establishes a deeper connection with people. It’s your best chance of connecting emotionally with consumers, ensuring...
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