This category could include topics like big data, augmented reality, virtual events, and other cutting-edge business practices.
Key Takeaways Building and executing digital marketing strategies across multiple teams and departments leads to inconsistent messaging and execution. Working closely with other departments including sales, customer service, and IT makes for cohesive messaging and an improved customer experience. Through integrating digital marketing, organizations can increase the flow of valuable data, connect and streamline processes, […]
Executive Summary The fractional executive market has experienced unprecedented growth, with 36% of employed workers now operating independently according to McKinsey research—a dramatic increase from just 27% in 2016 [1]. For fractional Chief Marketing Officers (CMOs), this shift represents both tremendous opportunity and intensified competition. Companies implementing strong digital marketing strategies are 2.5 times more likely to experience […]
Key Takeaways By leveraging influencer partnerships, businesses of all sizes accelerate their growth by reaching wider audiences and building trust through authentic connections. Influencers usually have loyal followers who trust their judgments, which is what makes influencers great at marketing new products or services. By working with the right influencers, brands are able to reach […]
Key Takeaways A fractional CMO’s guide to crisis management and brand resilience provides a straightforward path to rising above adversity. It protects your reputation and credibility while doing it. It offers clear strategies to deal with the short-term crises, keep your messaging on-point, and weather the storm while safeguarding your brand reputation in the process. […]
Key Takeaways Establish a detailed content calendar to ensure digital success. This means developing a detailed plan to structure, plan, and govern your content. It allows you to maintain a consistent message across all platforms, avoid straying from your larger business objectives, and stay on topic with your audience’s interests. A detailed calendar should map […]
Key Takeaways To gain a competitive advantage, take advantage of these cutting-edge digital marketing techniques. These tactics will give your business a leg up in competitive spaces. These techniques prioritize advanced audience targeting, engaging with audiences based on data-driven insights, and constantly optimizing campaigns for maximum impact. Targeted social media ads and personalized email marketing […]
Key Takeaways Fostering innovation and creativity in your marketing team requires a mix of clear goals, open communication, and the right resources. Welcoming different ways of thinking and approaches helps create original ideas and creative solutions that will help you break through a competitive marketplace. By offering a collaborative environment, you will make your team […]
Key Takeaways This ultimate playbook is your key to driving explosive business growth through digital marketing. It’s filled with innovative ideas that increase your digital footprint and improve your bottom line. It’s filled with actionable strategies for developing content that ranks. Further, it takes advantage of social media platforms for outreach and engagement and uses […]
Key Takeaways AI and automation are revolutionizing digital marketing by streamlining processes, enhancing personalization, and increasing overall efficiency. Companies make use of AI to interpret data, forecast trends, and develop specialized campaigns that resonate with consumers. Automation tools take the grunt work out of tasks such as email deployment, ad buys, and social posting, allowing […]
Key Takeaways Integrated marketing strategies are proven to accelerate business expansion by establishing a cohesive brand narrative across each and every platform. Providing a consistent experience across all channels increases customer satisfaction and enhances brand loyalty. When businesses sync their messages between digital-first, print, and in-person channels, they better meet customers where they are and […]
