Posts related to direct response marketing, digital marketing, sales tactics, and specific marketing strategies (e.g., for medical devices, manufacturing, B2B SaaS).
Key Takeaways Designing marketing messages for neurodiverse audiences: inclusive growth tactics means shaping clear and easy-to-understand messages that meet a wide range of thinking and learning styles. Over 10% of Americans are neurodiverse, including those on the autism spectrum, those with attention-deficit/hyperactivity disorder (ADHD), people with dyslexia and many similar conditions. When we focus on […]
Key Takeaways Emotion AI is improving customer experience with advanced technology. These tools are good at identifying and monitoring consumer sentiment throughout all of their journeys with companies. With this tech, brands can track whether consumers are happy, sad, or angry. They can then use those emotional clues to repair a customer’s experience or proactively […]
Key Takeaways Deploying autonomous sales agents empowers digital tools to do more of the sales job with a reduced need for human support. This is the second-most important priority of CMOs in 2025! CMOs should be at the helm as to how these agents are incorporated into sales and marketing. They focus on how marketing […]
Key Takeaways Managing martech shadow IT refers to how companies handle marketing tech tools used without full IT oversight, especially when led by fractional CMOs. For a majority of U.S. Businesses, it’s a top concern. When teams get in the habit of installing outside apps or platforms to fulfill immediate, specific needs, they create data […]
Key Takeaways Leveraging retail media networks for B2B lead generation means using digital advertising space on major retail sites to reach business buyers, not just end consumers. In the U.S., networks like Amazon, Walmart Connect, and Kroger Precision Marketing offer direct line of sight to business decision-makers. These people are proactive purchasers for their businesses. […]
Key Takeaways Voice commerce to change complex sales cycles. Today, brands can revolutionize how people shop and get information—just by having a conversation! In the U.S., more buyers use voice assistants like Siri, Alexa, and Google Assistant to find info fast, even for big-ticket or long-decision buys. Voice queries flourish when brands get creative with […]
Key Takeaways Modern marketers can utilize these privacy-centric measurement tools that operate outside of Google Analytics. These new tools help modern marketers measure success without compromising user data. These tools leverage privacy-first approaches such as cookieless tracking, consent-based data collection, and advanced data encryption. Alternatives such as Matomo, Plausible, and Fathom are impressive. They are […]
Key Takeaways Creating integrated digital marketing that converts involves building ADA-compliant digital campaigns. This means developing online marketing that everyone, including people with disabilities, is able to engage with. In the U.S., the Americans with Disabilities Act (ADA) governs digital access. It requires brands to produce websites, emails, and advertisements that are accessible to everyone. […]
Key Takeaways This is all about leveraging marketing technology to minimize the climate impact of your campaign. It does all this without sacrificing ROI. As many U.S. Brands have recently discovered, there are greener ways to engage with their audience. They are trying to accomplish this without increasing costs or reducing ROI. Tools like cloud-based […]
Key Takeaways Creating mixed-reality B2B experiences means connecting the digital and physical realms. This combination allows for entirely new experiences and interactions for brands at events! Mixed-reality tools such as AR and VR are reshaping U.S. Event marketing. They enable marketers to demonstrate products in new ways, circulate concepts, and foster richer enterprise relationships that […]
